Michele Vittori: “Segni”

In the series Segni, produced by Michele Vittori, contemporary photographs and archives – found in Italian magazines from the 70s – dialogue and create an alternate reality. “In our society, the images offered by the mass media are crucial in building the world and its representations. In this project I used advertising images and manual image deconstruction techniques such as collage to represent the enormous visual flow we are subjected to every day”, the 40-year-old photographer tells us. Hidden faces, transformed landscapes and abstract representations build an absurd narrative, deconstructing the informative role of the medium, and its representation of reality. Can we trust the images we see every day? Does a picture always tell the truth? “I want to highlight that reality is often manipulated and altered by communication and digital tools”, the artist adds. Without context, his creations evolve with our own perception. A graphic and clever series.